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Senator ‘Data Pass’ Now Sets Sights on Data Brokers

When the Federal Trade Commission (FTC) speaks, Sen. Jay Rockefeller (D-WV), chairman of the U.S. Senate Commerce Committee and self-styled “champion of consumer privacy,” apparently listens. Two years ago, with the help and encouragement of the FTC, Rockefeller led passage … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , , | Leave a comment

Settle or Fight the FTC: A ‘Hobbesian’ Choice

Imagine you’re a Federal Trade Commission (FTC) target presented with a no-compromise settlement demand for all your assets and warned by a top FTC official that unless you take it, “You’ll be working for me all your life.” You have … Continue reading

Posted in Direct Response, FTC | Tagged , , , , , , , | Leave a comment

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