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FTC Scores Big Court Win Against DRTV Veterans

Posted on May 8, 2012 by William I. Rothbard

In a much-awaited decision, a federal judge has granted summary judgment in favor of the Federal Trade Commission (FTC) against DRTV veterans Gary Hewitt and Doug Gravink and their company, Family Products LLC, in the case FTC v. John Beck … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , , | 3 Comments

Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?

Posted on April 4, 2012 by William I. Rothbard

Most antiquities remain forever relics of the past, irrelevant to the present except as objects of interest and amusement. Such had seemed to be the case with the FTC’s dusty old Business Opportunity (“Biz-Op”) Rule, but no more. Once confined … Continue reading →

Posted in FTC, Iovate Consent, Online Marketing | Tagged , , , | Comments Off on Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?

Finally, FTC Takes a Stern ‘Tone’ With National Advertisers, Too

Posted on November 12, 2011 by William I. Rothbard

Forever, it seems, the Federal Trade Commission (FTC) has been socking it to the direct response marketing industry, seizing a company’s (and its owners’) assets before they’ve even had their day in court, installing receivers to shut down the business, … Continue reading →

Posted in Direct Response, FTC | Tagged , , , , | Comments Off on Finally, FTC Takes a Stern ‘Tone’ With National Advertisers, Too


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