Blog Archives

FTC Sues Processors for Being ‘Unfair’ to Consumers

Posted on September 9, 2014 by William I. Rothbard

We think of the Federal Trade Commission (FTC) as an anti-deception agency, and it is just that. The vast majority of its cases are brought against deceptive business practices. By statute, however, the FTC is also empowered to prevent practices … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , | Leave a comment

Can You Say ‘Thank You’ Under the TCPA?

Posted on August 5, 2014 by William I. Rothbard

Since the Federal Communications Commission (FCC) told telemarketers last October, in new rules issued under the Telephone Consumer Protection Act (TCPA), that henceforth they would need consumers’ “prior express writtenconsent” to solicit them using an auto-dialer – even if they had … Continue reading →

Posted in Direct Response, FTC | Tagged , , , , | Leave a comment

‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising

Posted on April 17, 2013 by William I. Rothbard

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what it’s been waiting for and badly needed for years: “Dot-com Disclosures: How to Make Effective Disclosures in Digital Advertising,” to replace the sorely outdated guidelines from … Continue reading →

Posted in FTC | Tagged , , , , , | Leave a comment


  • Newsletter Sign Up

    join our mailing list

  • Recent Posts

  • Archives

  •  

  • Categories

  • Tags

    1021018 Alberta Ltd d.b.a. Just Think Media-Jesse Willms Affiliate Marketing affiliate networks ban Bill Rothbard biz-op rule Business Opportunity Rule Central Coast Nutraceuticals-Graham Gibson Commerce Planet Direct Response Facebook Family Products LLC FCC Federal Trade Commission First American Payment Processing FTC FTC v. Avi Lasarow FTC v. Genesis Today FTC v. Innovative Wealth Builders Inc. et al. FTC v. LeanSpa Gary Hewitt Gene Link InterBill L'Occitane LeadClick Legacy Learning Systems Maureen Ohlhausen Native Advertising Operation Failed Resolution Pom Wonderful Privacy Promoted Posts Pure Green Coffee RCT Response Magazine Rockefeller Act SAFE WEB Act SENSA Sensa Products SMS Sponsored Tweets TCPA Treasure Your Success U.S. v. Zaken Corp. et al. Zaken Corp.