Category Archives: Online Marketing

FTC Issues Negative Option Marketing Enforcement Policy Statement

No marketing method has incurred the wrath of the Federal Trade Commission, with more dire consequences (asset freezes, receiverships, ruinous monetary judgments) to the targets of its wrath, than continuity, subscription or auto-renewal plans containing a “negative option” feature (under … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment

Supreme Court Guts FTC’s Enforcement Powers and Clout

Last Thursday morning, Eastern Daylight Time, the world of the FTC shook like never before.  At that time, the Supreme Court of the United States, in a unanimous but unsurprising decision with seismic consequences for the potency of the FTC’s enforcement … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment

To Be or Not To Be an Autodialer? The Supreme Court Gives the Answer

In “To Be or Not To Be an Autodialer” (October 2018), I discussed the technical, yet raging, legal controversy in the telemarketing world over the meaning of an “autodialer” under the Telephone Consumer Protection Act (“TCPA”), the federal law governing … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment


  • Newsletter Sign Up

    join our mailing list
  • Recent Posts

  • Archives

  •  

  • Categories

  • Tags