Category Archives: FTC

FTC Under Fire Again at the Supreme Court

While the Federal Trade Commission has pursued consumer protection enforcement primarily in federal court for the last several decades, it has still relied heavily on the administrative law process in antitrust enforcement as well as in rulemaking. Continue reading

Posted in FTC, Online Marketing | Leave a comment

FTC Issues Negative Option Marketing Enforcement Policy Statement

No marketing method has incurred the wrath of the Federal Trade Commission, with more dire consequences (asset freezes, receiverships, ruinous monetary judgments) to the targets of its wrath, than continuity, subscription or auto-renewal plans containing a “negative option” feature (under … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment

FTC Unveils Sweeping New Enforcement Strategy Following AMG

So, you’re an advertiser and one day a thick package arrives in the mail from the Federal Trade Commission.  It’s a letter accompanied by a notice of “penalty offenses” and a bunch of FTC cases. You’re not under investigation as … Continue reading

Posted in Direct Response, FTC | Leave a comment


  • Newsletter Sign Up

    join our mailing list
  • Recent Posts

  • Archives

  •  

  • Categories

  • Tags