Category Archives: Direct Response

FTC Issues Negative Option Marketing Enforcement Policy Statement

No marketing method has incurred the wrath of the Federal Trade Commission, with more dire consequences (asset freezes, receiverships, ruinous monetary judgments) to the targets of its wrath, than continuity, subscription or auto-renewal plans containing a “negative option” feature (under … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment

FTC Unveils Sweeping New Enforcement Strategy Following AMG

So, you’re an advertiser and one day a thick package arrives in the mail from the Federal Trade Commission.  It’s a letter accompanied by a notice of “penalty offenses” and a bunch of FTC cases. You’re not under investigation as … Continue reading

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FTC Successfully Fends Off AMG Attacks on Judgments

Within hours of the Supreme Court’s landmark decision in AMG Capital Management v. FTC last April overturning forty years of precedent to hold that the FTC cannot get money judgments in a direct federal court action (for discussion, see “Supreme … Continue reading

Posted in Direct Response, FTC | Leave a comment


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