Author Archives: William I. Rothbard

About William I. Rothbard

William I. Rothbard is a former FTC attorney and practices in Los Angeles, specializing in advertising and marketing law. He can be reached at (310) 453-8713, Rothbard@FTCAdLaw.com, and www.ftcadlaw.com.

FTCAdLaw’s Rothbard Calls on Congress to Remedy FTC Unfairness

In a recent op-ed published in the Los Angeles Daily Journal, entitled, “It’s About Time to Give FTC Defendants a Fairer Shot,” FTCAdLaw’s William Rothbard sharply criticized the current “assembly line” of asset freezes in deceptive business practice cases brought … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment

CBD: Marching Toward Legality and Equality in California

Since I reported in January (“CBD is Now Legal – Kind of, Sort Of”) that the march toward legalization of hemp-derived CBD following Congressional decriminalization in last December’s Farm Bill had hit a road bump at the FDA, forward momentum toward mainstreaming the “miracle” molecule has resumed at a quickened pace ever since. In May, the FDA, which had declared CBD still to be illegal under its laws despite criminalization because CBD is a “drug,” held a public forum to receive input from the hemp industry and other stakeholders for a new high-level internal agency working group charged with exploring “pathways” toward legalization of hemp-derived CBD in the nation’s food supply. Last month, the USDA, which has jurisdiction over the cultivation of hemp, announced that it would be accelerating its schedule for promulgation of a federal regulatory plan for hemp production from next year to next month, while states that have the option of developing their own regulatory plans or complying with the federal one continue to work on theirs. Continue reading

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Warning to CBD Marketers: The FTC is now on the Beat

When the CBD craze first began to gain steam in 2017, and dubious claims of its “amazing” health benefits began to proliferate, I said it would be only a matter of time before the Federal Trade Commission took notice and … Continue reading

Posted in Direct Response, FTC | Leave a comment


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