Monthly Archives: September 2016

FTC Back on Track in RTC Crusade

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized controlled trials (RCT) for health claims has not been receiving the warmest reception from federal judges. (“FTC Suffers Another Setback in RCT Crusade,” November, 2015). … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment

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