Monthly Archives: January 2015

FTC Commissioners Remain Divided on Health Claim Substantiation

While the appeal of the Federal Trade Commission’s (FTC) decision in POM Wonderful that “disease treatment” claims must be backed by two randomized controlled trials (RCTs) inexorably makes its way to the Supreme Court (it’s currently in the Washington, D.C., … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , | Leave a comment

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