Monthly Archives: March 2013

POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM Wonderful is no longer really about whether the company over-hyped the curative powers of its popular fruit juice. Both the administrative law judge (ALJ) and … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged | 1 Comment

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