Monthly Archives: June 2011

Pay Phony Product Reviewers First, Then Pay FTC Later

Advertisers now can know with confidence there is a costly toll to pay to the Federal Trade Commission (FTC) for using online product “reviews” by affiliates that pretend to be independent but aren’t. In a March 2011 settlement in In … Continue reading

Posted in Direct Response, FTC, Online Marketing | 7 Comments

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