Blog Archives

FTC Sues Processors for Being ‘Unfair’ to Consumers

We think of the Federal Trade Commission (FTC) as an anti-deception agency, and it is just that. The vast majority of its cases are brought against deceptive business practices. By statute, however, the FTC is also empowered to prevent practices … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , | Leave a comment

Can You Say ‘Thank You’ Under the TCPA?

Since the Federal Communications Commission (FCC) told telemarketers last October, in new rules issued under the Telephone Consumer Protection Act (TCPA), that henceforth they would need consumers’ “prior express writtenconsent” to solicit them using an auto-dialer – even if they had … Continue reading

Posted in Direct Response, FTC | Tagged , , , , | Leave a comment

‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what it’s been waiting for and badly needed for years: “Dot-com Disclosures: How to Make Effective Disclosures in Digital Advertising,” to replace the sorely outdated guidelines from … Continue reading

Posted in FTC | Tagged , , , , , | Leave a comment


  • Newsletter Sign Up

    join our mailing list
  • Recent Posts

  • Archives

  • Categories

  • Tags