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FTC Commissioners Remain Divided on Health Claim Substantiation

While the appeal of the Federal Trade Commission’s (FTC) decision in POM Wonderful that “disease treatment” claims must be backed by two randomized controlled trials (RCTs) inexorably makes its way to the Supreme Court (it’s currently in the Washington, D.C., … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , | Leave a comment

POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM Wonderful is no longer really about whether the company over-hyped the curative powers of its popular fruit juice. Both the administrative law judge (ALJ) and … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged | 1 Comment

Judge Zaps FTC for ‘Unnecessary Overreaching’ Against POM Wonderful

As previously noted in this space, the current, hyper-aggressive Federal Trade Commission (FTC) has been flexing its muscles and testing the limits of its power in ways that have heightened regulatory risk for the online and direct response marketer. This … Continue reading

Posted in Direct Response, FTC | Tagged , , , , , | 2 Comments


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