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FTC Unveils Enforcement Policy for Native Advertising

Two years after holding a public workshop on the subject, the Federal Trade Commission (FTC) has issued a formal Enforcement Policy Statement (EPS) and companion Business Guide on native advertising. While no longer the hot new innovation that it was, … Continue reading

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The FTC Goes ‘Native’

Unless the government is still shut down, the Federal Trade Commission (FTC) plans to go “native” on Dec. 4, hosting a public workshop on the latest – some say disingenuous – innovation in digital advertising: so called “sponsored content,” a.k.a. … Continue reading

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