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FTC Scores $12 Million TKO Against Affiliate Network

In “Does The FTC Have Legal Authority Over Affiliate Networks?” (DRMA Voice, July 2014), I wrote about FTC v. LeanSpa et al., which included charges against a now defunct affiliate marketing network, LeadClick, regarding the use of “fake news” sites … Continue reading

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Does the FTC Have Legal Authority Over Affiliate Networks?

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks under consent orders for operating allegedly deceptive advertising schemes in violation of the ban on “unfair or deceptive practices” in Section 5 of the FTC … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , , , | 2 Comments


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