Blog Archives

FTC Scores Big Court Win Against DRTV Veterans

Posted on May 8, 2012 by William I. Rothbard

In a much-awaited decision, a federal judge has granted summary judgment in favor of the Federal Trade Commission (FTC) against DRTV veterans Gary Hewitt and Doug Gravink and their company, Family Products LLC, in the case FTC v. John Beck … Continue reading →

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Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?

Posted on April 4, 2012 by William I. Rothbard

Most antiquities remain forever relics of the past, irrelevant to the present except as objects of interest and amusement. Such had seemed to be the case with the FTC’s dusty old Business Opportunity (“Biz-Op”) Rule, but no more. Once confined … Continue reading →

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FTC Orders Super-Policing of Affiliates

Posted on March 9, 2012 by William I. Rothbard

The Federal Trade Commission (FTC) continues to define the scope of online affiliate monitoring obligations. Last year, in Legacy Learning Systems, the FTC ordered a merchant, that was paying affiliates to post favorable product reviews without disclosure of the financial … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , , | 2 Comments