Blog Archives

‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising

Posted on April 17, 2013 by William I. Rothbard

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what it’s been waiting for and badly needed for years: “Dot-com Disclosures: How to Make Effective Disclosures in Digital Advertising,” to replace the sorely outdated guidelines from … Continue reading →

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Class Action Waivers Enforceable? California Court Says, ‘Not So Fast!’

Posted on February 6, 2013 by William I. Rothbard

Class actions against dietary supplement sellers. Text marketers. Biz-op providers. You name it, and a class action has disturbed the peace of many a direct response marketer in recent times. Nary a weight-loss supplement client of this attorney seems to … Continue reading →

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America’s Kids Get More ‘Privacy’ for Christmas

Posted on January 8, 2013 by William I. Rothbard

Children found something in their stockings this Christmas they probably hadn’t asked for and won’t understand very well but surely could use: giftwrapped pleas for greater protection of their privacy on mobile devices from their national guardian in Washington: the … Continue reading →

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