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The ‘Likes’ and Dislikes of Facebook’s ‘Secret’ Advertising Weapon

If you’re like 900 million other people, you’ve probably clicked “Like” on some product you’ve seen on Facebook or other site at some point in your online existence. If you’re like those 900 million, you also probably didn’t know that … Continue reading

Posted in Direct Response | Tagged , , , | Leave a comment

While Congress Takes Time Out on Internet Privacy, FTC Tackles the ‘Four Horsemen’

While the 2012 election is likely to stall congressional momentum on online privacy legislation, it isn’t slowing down the Federal Trade Commission (FTC). Privacy has become one of its two main priorities, along with protection of the “Great Recession Consumer” … Continue reading

Posted in FTC | Tagged , , , , | 1 Comment


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