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FTC to ‘Great Recession Consumer’ Marketers: Sell at Your Own Peril

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have never been more dire. This is doubly true for DR marketers of financial services to the “Great Recession Consumer,” reeling from the … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , | 2 Comments


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