Blog Archives

Does the FTC Have Legal Authority Over Affiliate Networks?

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks under consent orders for operating allegedly deceptive advertising schemes in violation of the ban on “unfair or deceptive practices” in Section 5 of the FTC … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , , , | 2 Comments

FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no time enforcing its beefed up Business Opportunity (“Biz-Op”) Rule. Last month, it filed its first six cases across the country (three are the author’s) … Continue reading

Posted in Direct Response, FTC, Uncategorized | Tagged , , , , , | 5 Comments


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