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FTC Flunks First Court Test of ‘Biz-Op’ Rule

The Federal Trade Commission (FTC) loves to trumpet its new enforcement actions, new rules and big court wins through full-court media blitzes. Quite the opposite occurs when it suffers a legal defeat. A case in point involves the FTC’s Business … Continue reading

Posted in Direct Response, FTC | Tagged , , , , , , , | 2 Comments

FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no time enforcing its beefed up Business Opportunity (“Biz-Op”) Rule. Last month, it filed its first six cases across the country (three are the author’s) … Continue reading

Posted in Direct Response, FTC, Uncategorized | Tagged , , , , , | 5 Comments

Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?

Most antiquities remain forever relics of the past, irrelevant to the present except as objects of interest and amusement. Such had seemed to be the case with the FTC’s dusty old Business Opportunity (“Biz-Op”) Rule, but no more. Once confined … Continue reading

Posted in FTC, Iovate Consent, Online Marketing | Tagged , , , | Leave a comment


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