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Does the FTC Have Legal Authority Over Affiliate Networks?

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks under consent orders for operating allegedly deceptive advertising schemes in violation of the ban on “unfair or deceptive practices” in Section 5 of the FTC … Continue reading

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FTC Gives Itself High Marks for 2013; Begins 2014 With a Bang

The Federal Trade Commission (FTC) has looked back on its accomplishments in 2013 and pronounced itself pleased. And it has ushered in 2014 – its centennial year – with a bang, announcing a new round of weight-loss claim initiatives that … Continue reading

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The FTC Goes ‘Native’

Unless the government is still shut down, the Federal Trade Commission (FTC) plans to go “native” on Dec. 4, hosting a public workshop on the latest – some say disingenuous – innovation in digital advertising: so called “sponsored content,” a.k.a. … Continue reading

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