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FTC Sues Processors for Being ‘Unfair’ to Consumers

We think of the Federal Trade Commission (FTC) as an anti-deception agency, and it is just that. The vast majority of its cases are brought against deceptive business practices. By statute, however, the FTC is also empowered to prevent practices … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , | Leave a comment

FTC Seeks Backdoor Ban of Weight-Loss Claims

With little fanfare, the Federal Trade Commission (FTC) has signaled a major policy shift on substantiation of weight-loss and disease claims for dietary supplements and foods. Longstanding FTC policy requires “competent and reliable evidence,” determined by a matrix of factors, … Continue reading

Posted in FTC, Online Marketing | Tagged , | Leave a comment


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