FTC Proposes “Do Not Track” for Web Privacy

The Federal Trade Commission’s (FTC) much-awaited preliminary staff report on Internet privacy titled, “Protecting Consumer Privacy in an Era of Rapid Change,” makes plain the FTC’s feeling that big changes are necessary to protect consumer privacy online, and its determination to implement them through new legislation and regulation if industry self-policing efforts fall short.

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Talking about Direct Response, FTC, Online Marketing



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