Category Archives: Online Marketing

POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’

Posted on March 13, 2013 by William I. Rothbard

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM Wonderful is no longer really about whether the company over-hyped the curative powers of its popular fruit juice. Both the administrative law judge (ALJ) and … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged | 1 Comment

America’s Kids Get More ‘Privacy’ for Christmas

Posted on January 8, 2013 by William I. Rothbard

Children found something in their stockings this Christmas they probably hadn’t asked for and won’t understand very well but surely could use: giftwrapped pleas for greater protection of their privacy on mobile devices from their national guardian in Washington: the … Continue reading →

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Senator ‘Data Pass’ Now Sets Sights on Data Brokers

Posted on November 8, 2012 by William I. Rothbard

When the Federal Trade Commission (FTC) speaks, Sen. Jay Rockefeller (D-WV), chairman of the U.S. Senate Commerce Committee and self-styled “champion of consumer privacy,” apparently listens. Two years ago, with the help and encouragement of the FTC, Rockefeller led passage … Continue reading →

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