Category Archives: Online Marketing

FTC Shuts Down Sellers of Amazon Stores for Violating ‘Biz-Op’ Rule

After its promulgation in 2012, I wrote a piece entitled, “Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?” specifically asking about the marketing and sale of web stores. The text of the rule seemed to indicate that the … Continue reading

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Negative Option Remains Prime Enforcement Target at Trump FTC

When Acting Federal Trade Commission (FTC) Chair Maureen Ohlhausen – who nine months into the Trump administration perhaps can claim the title of de facto permanent chair – took over the reins of the agency, she announced that after years of hyper-regulation … Continue reading

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Does the FTC Have the Legal Right to Take Your Money After All?

What makes the Federal Trade Commission (FTC) so feared among direct response and online marketers? It’s not a tough injunction or even a ban on involvement with a particular product category or marketing technique, though they certainly aren’t “pleasant” and … Continue reading

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