Category Archives: Online Marketing

FTC Gambles and Loses in DIRECTV Negative Option Case

Continuity marketing, featuring free trials with a negative option binding consumers to recurring charges until they cancel, has been a prominent target of Federal Trade Commission enforcement for years. These actions typically begin with a temporary restraining order and asset … Continue reading

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Supreme Court to E-Retailers: You’re Also Tax Collectors

The life of an e-retailer – especially one of small or medium size – became much more complicated and costly on June 21. On that day, the U.S. Supreme court, in South Dakota v. Wayfair, Inc., ruled that sellers online … Continue reading

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Europe to America on Data Privacy: We Rule, You Follow

If your email inbox hasn’t been flooded with updated privacy policies from Facebook and other major American companies with whom you have a relationship since May 25, then you probably don’t have email. On that date, the European Union’s (EU) … Continue reading

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