Category Archives: Online Marketing

Negative Option Remains Prime Enforcement Target at Trump FTC

When Acting Federal Trade Commission (FTC) Chair Maureen Ohlhausen – who nine months into the Trump administration perhaps can claim the title of de facto permanent chair – took over the reins of the agency, she announced that after years of hyper-regulation … Continue reading

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Does the FTC Have the Legal Right to Take Your Money After All?

What makes the Federal Trade Commission (FTC) so feared among direct response and online marketers? It’s not a tough injunction or even a ban on involvement with a particular product category or marketing technique, though they certainly aren’t “pleasant” and … Continue reading

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Will Trump’s FTC Enforce the Commission’s Latest Enforcement Policy Statement?

One of the tools the Federal Trade Commission (FTC) uses to provide guidance to business is the Enforcement Policy Statement (EPS). Over the years, the EPS has been used to elucidate the FTC’s views on the scope and exercise of … Continue reading

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