Category Archives: Iovate Consent

Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?

Most antiquities remain forever relics of the past, irrelevant to the present except as objects of interest and amusement. Such had seemed to be the case with the FTC’s dusty old Business Opportunity (“Biz-Op”) Rule, but no more. Once confined … Continue reading

Posted in FTC, Iovate Consent, Online Marketing | Tagged , , , | Leave a comment

Iovate Consent and the FTC

Section II of this non-binding recent FTC settlement requires two controlled human clinical studies by separate, independent researchers on a dietary supplement to support any claim of weight loss or rapid weight loss.  This is a radical departure from long-standing … Continue reading

Posted in Direct Response, FTC, Iovate Consent | Tagged | Leave a comment


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