Category Archives: Direct Response

FTC Scores Big Court Win Against DRTV Veterans

Posted on May 8, 2012 by William I. Rothbard

In a much-awaited decision, a federal judge has granted summary judgment in favor of the Federal Trade Commission (FTC) against DRTV veterans Gary Hewitt and Doug Gravink and their company, Family Products LLC, in the case FTC v. John Beck … Continue reading →

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FTC Orders Super-Policing of Affiliates

Posted on March 9, 2012 by William I. Rothbard

The Federal Trade Commission (FTC) continues to define the scope of online affiliate monitoring obligations. Last year, in Legacy Learning Systems, the FTC ordered a merchant, that was paying affiliates to post favorable product reviews without disclosure of the financial … Continue reading →

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In Big Win for Business, Supreme Court Upholds Mandatory Arbitration

Posted on February 8, 2012 by William I. Rothbard

Direct response marketers are under assault not only from the Federal Trade Commission (FTC) but also from class action mills that are targeting the advertising of dietary supplements and other consumer products. The financial consequences of an attack from either … Continue reading →

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