Category Archives: Direct Response

CBD Is Now Legal – Kind Of, Sort Of

The burgeoning industry around CBD, the non-intoxicating part of the cannabis plant, is euphoric.  After decades of being unfairly lumped with marijuana as a banned controlled substance, Congress had the good sense – and common sense – to separate hemp-derived … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment

To Be or Not To Be An Autodialer? That is the TCPA Question

In “Telemarketers Celebrate Rare Regulatory Win” (April 2018), I discussed the D.C. Circuit Court of Appeals decision in ACA International v. FCC invalidating key parts of the Federal Communications Commission’s (“FCC”) 2015 Omnibus Order interpreting certain provisions of the Telephone … Continue reading

Posted in Direct Response, FTC | Leave a comment

FTC Gambles and Loses in DIRECTV Negative Option Case

Continuity marketing, featuring free trials with a negative option binding consumers to recurring charges until they cancel, has been a prominent target of Federal Trade Commission enforcement for years. These actions typically begin with a temporary restraining order and asset … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment


  • Newsletter Sign Up

    join our mailing list
  • Recent Posts

  • Archives

  • Categories

  • Tags