Category Archives: Direct Response

Europe to America on Data Privacy: We Rule, You Follow

If your email inbox hasn’t been flooded with updated privacy policies from Facebook and other major American companies with whom you have a relationship since May 25, then you probably don’t have email. On that date, the European Union’s (EU) … Continue reading

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D.C. Circuit Silences ‘Soundboard’ Marketing Calls

The Federal Trade Commission’s (FTC) Telemarketing Sales Rule (TSR) bans robocalls (automated or prerecorded messages) made without the prior express written consent of the recipient. In reliance on a 2009 FTC staff opinion, the telemarketing industry believed it had found … Continue reading

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FTC Shuts Down Sellers of Amazon Stores for Violating ‘Biz-Op’ Rule

After its promulgation in 2012, I wrote a piece entitled, “Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?” specifically asking about the marketing and sale of web stores. The text of the rule seemed to indicate that the … Continue reading

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