Author Archives: William I. Rothbard

About William I. Rothbard

William I. Rothbard is a former FTC attorney and practices in Los Angeles, specializing in advertising and marketing law. He can be reached at (310) 453-8713,, and

CBD Is Now Legal – Kind Of, Sort Of

The burgeoning industry around CBD, the non-intoxicating part of the cannabis plant, is euphoric.  After decades of being unfairly lumped with marijuana as a banned controlled substance, Congress had the good sense – and common sense – to separate hemp-derived … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment

Has the FTC Lost Its Legal Mojo – Again?

Three years ago, I reported that the Federal Trade Commission, which is so used to having its way with federal judges, appeared to find itself on a bit of a losing streak, if not in an outright slump. (“FTC Claim … Continue reading

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To Be or Not To Be An Autodialer? That is the TCPA Question

In “Telemarketers Celebrate Rare Regulatory Win” (April 2018), I discussed the D.C. Circuit Court of Appeals decision in ACA International v. FCC invalidating key parts of the Federal Communications Commission’s (“FCC”) 2015 Omnibus Order interpreting certain provisions of the Telephone … Continue reading

Posted in Direct Response, FTC | Leave a comment

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