Author Archives: William I. Rothbard

About William I. Rothbard

William I. Rothbard is a former FTC attorney and practices in Los Angeles, specializing in advertising and marketing law. He can be reached at (310) 453-8713, Rothbard@FTCAdLaw.com, and www.ftcadlaw.com.

‘Don’t Ask, Don’t Tell’ Asks for Trouble From the FTC

Posted on June 6, 2013 by William I. Rothbard

The Pentagon policy of “Don’t Ask, Don’t Tell” helped keep gay servicemen in the U.S. military and out of trouble when they were still technically banned from serving in the military. The same policy, practiced by direct response merchants and … Continue reading →

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FTC Seeks to Cramp ‘Mobile Cramming’

Posted on May 8, 2013 by William I. Rothbard

It seems that every time the Federal Trade Commission (FTC) announces new guidelines or brings a new enforcement action to try to keep pace with fresh forms of consumer deception emanating from the explosive growth of online and mobile technology, … Continue reading →

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‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising

Posted on April 17, 2013 by William I. Rothbard

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what it’s been waiting for and badly needed for years: “Dot-com Disclosures: How to Make Effective Disclosures in Digital Advertising,” to replace the sorely outdated guidelines from … Continue reading →

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