Bill Rothbard has over three decades of experience as a business litigator and advertising and regulatory law specialist. As a Los Angeles internet law attorney and intellectual property lawyer, he counsels clients on regulatory compliance in the areas of advertising, marketing, direct response, consumer privacy and Internet law, and negotiates and prepares business, licensing, marketing, production, distribution, talent, media and website agreements on their behalf. He represents clients in federal and state deceptive advertising and unfair competition matters. Being a Los Angeles internet law attorney and intellectual property lawyer, he also advises clients on trademark and copyright matters and prosecutes trademark and copyright registration application.
Bill has served as the Editor of Competition, an antitrust and trade regulation journal published by the California State Bar, Antitrust and Trade Regulation Section, and served on the Executive Committee of the Section from 1995-98. He also has been a member of the Los Angeles County Bar Association’s Antitrust and Trade Regulation Section, and served on its Executive Committee from 1989-2002.
Before he became a Los Angeles internet law attorney and intellectual property lawyer, Bill received his law degree from the University of California, Hastings College of the law, in 1976, and B.A. from The University of Michigan in 1972. From 1977 to 1984, Bill was an attorney with the Federal Trade Commission, holding positions as an advertising enforcement attorney, Deputy Assistant Director of the Bureau of Consumer Protection, and Attorney-Advisor to FTC Chairman Michael Pertschuk. Bill has practiced law continuously since 1984, except for a two-year appointment as Counsel to the United States Senate Judiciary Committee, Subcommittee on Antitrust, Monopolies and Business Rights, in 1987-88
Representative Clients
- My Pillow
- GOLO
- Relaxium
- Tai Lopez
- Market Health
- Learning RX
- Dr. Schulze
- Resort Advisory Group
- Del Sol
- Kidscasting
- Playmaker Marketing
- Shadow Box Media
- Activision
- OmniResponse
- Irwin Naturals
- Celebrity Products Direct
- Kent & Spiegel
- Future Thunder Productions
- Positive Response Television
- Apex Media
- Total Response Network
- Infomercial Development Companies
- Genesis Intermedia
- Cannella Response Television
- Bargain Network
- Waldorf-Crawford
- Promenade Communications
- McNamara & Associates
- Sun Tiger/Biomedical Optical
- Fiber Thin
- Obesity Research Institute
- Consumer Resource Network
- CTV Direct
- Alexander Direct
- Odiorne Wilde Narraway + Partners
- VitroRobertson
- The Phelps Group
- Evans Hardy & Young
- Outsource Marketing Group
- Nami Media
- Media Maverick
- Power Media Marketing Group
- Ab Energizer
- Credit Defenders of America
- Cable Shopping Network
- Showtime Golf
- RadioActive Media
- Mercury Media
- NeuroGenesis
- Michelle LeMay Fitness
- LearningRx
- Mopar Direct
- Nutra Nano Tech
- Health Plus Productions
- JAB Ventures; Crush, LLC
- Hyper Interactive Media, LLC
- LumaLite
- Lifewave
- Home Buyers Consulting Network
- Pharmalink/Lyprinol
- Great Health Works
- Palo Alto Labs
- Revenue Works
- Asset Marketing Service
- Statepay.com
- Homecentrix
- American Grants & Housing Institute
- Aragon Marketing
- Admax Media
- Commerce Planet
- Vankomen Media
- Zaken Corp.
- Direct Benefits Online
- Weight Managment Institute
- Raging Bull Media
- Natural Health Network
- Pounds Lost
- Response Management Company
- Vin DiCarlo
- Ethnic Marketing Group
- RebuildUS
- Quote Source
- Living Well Remedies
- Harrington Multi Media Marketing
- On Demand
- Media Funding
- Smart Tools
- Customer Focus Services
- 33rd St. Transformation
- Colorscience
- Corr-Jensen
- GetAwayGrey
- Scalable Commerce
Articles
It’s About Time to Give FTC Defendants a Fairer Shot, Los Angeles Daily Journal, June 20, 2019
Freezing Speech: Chilling Effect of FTC Enforcement on Advertisers, Response Magazine, Feb. 2006
FTC Discriminates Against Little Guys in Enforcement Cases, Los Angeles Daily Journal. Sept. 2005
Legal Review: Is It What You Say or Who You Are?, Response Magazine, Oct. 2005
Website Development Contracts: Avoid the Legal Pitfalls, Web Marketing Today, Nov. 1998
The FTC’s Revised Telemarketing Rule: A Graceful Retreat, American Bar Association, Antitrust Law Section: Consumer Protection Update (Vol. 4, No. 2, Summer 1995)
Qualified Jurists or Savvy Politicos, Los Angeles Times, Dec. 8, 1994
Reauthorizing the FTC Back Into the Future, Legal Times, July 5, 1993
Despite Victories, the Fight Against the Deadliest Drug is Far from Over, Los Angeles Times, Nov. 19, 1989
The Impact of Proposition 103’s Partial Repeal of the Insurance Industry’s Immunity from California Antitrust and Trade Regulation Laws (co-author), Practicing Law Institute, Corporate Law and Practice Course Handbook (Sept. 1989)
America’s Transition: Blueprints for the 1990s, Consumer Protection: The Federal Trade Commission (co-author), published by Democracy Project (1989)
GM, FTC: David is No Match for Goliath, After All, Legal Times, May 16, 1983