Monthly Archives: September 2018

FTC Gambles and Loses in DIRECTV Negative Option Case

Continuity marketing, featuring free trials with a negative option binding consumers to recurring charges until they cancel, has been a prominent target of Federal Trade Commission enforcement for years. These actions typically begin with a temporary restraining order and asset … Continue reading

Posted in Direct Response, FTC, Online Marketing | Comments Off on FTC Gambles and Loses in DIRECTV Negative Option Case


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