Monthly Archives: April 2018

FTC Shuts Down Sellers of Amazon Stores for Violating ‘Biz-Op’ Rule

After its promulgation in 2012, I wrote a piece entitled, “Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?” specifically asking about the marketing and sale of web stores. The text of the rule seemed to indicate that the … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment

Telemarketers Celebrate Rare Regulatory Win

For years, with every unwelcomed – and at times infuriating – robocall Americans received, the tide of consumer and regulatory backlash against the telemarketing industry steadily rose toward an inevitable crashing crescendo. The dam finally gave way in 2013, when … Continue reading

Posted in Direct Response, FTC | Leave a comment

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