Monthly Archives: March 2017

FTC v. DIRECTV: NEGATIVE OPTIONS, INFO-HOVERS, ICONS AND MORE

In 2010, DIRECTV settled a 49-state enforcement action over its advertising practices, including free trial “negative option” offers (so-called because they lead to recurring charges unless the customer cancels), the terms of which were alleged to be inadequately disclosed. While … Continue reading

Posted in Direct Response, FTC | Leave a comment


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