Monthly Archives: May 2014

FTC, RCT, POM and DNA: A Witches’ Brew of Confusion for Supplement Marketers

While the appeal of the Federal Trade Commission’s (FTC) order in POM Wonderful that “disease treatment” claims must be backed by two randomized controlled trials (RCT) inexorably makes its way to the Supreme Court (oral argument was heard in the D.C. Circuit … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , | Leave a comment


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