Monthly Archives: April 2011

Congress Intercepts “Data Pass”

If you’ve been passing your Internet customers’ accounts to other online merchants, you’ve just been picked by Congress. Late last year, S. 3386, the “Restore Online Shoppers’ Confidence Act,” sponsored by Senator Jay Rockefeller (known as “Rockefeller”), sailed through Congress. … Continue reading

Posted in FTC, Online Marketing | 1 Comment

The Latest on Internet Privacy – Kerry-McCain Commercial Privacy Bill of Rights

Legislation on Internet privacy has been mushrooming since release of the Federal Trade Commission’s report last December calling for adoption of a “Do Not Track” mechanism, similar in concept to the “Do Not Call” registry, for consumer protection against unwanted … Continue reading

Posted in FTC | 3 Comments

California ‘Opts in’ on Negative Option

Not to be outdone by federal policymakers on the “hot button” regulatory issues of the day, California once again has characteristically entered the fray by recently enacting one of the toughest laws in the nation on negative option, or “continuity,” … Continue reading

Posted in Direct Response, FTC, Online Marketing | Leave a comment


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