Monthly Archives: December 2010

FTC Seeks Backdoor Ban of Weight-Loss Claims

With little fanfare, the Federal Trade Commission (FTC) has signaled a major policy shift on substantiation of weight-loss and disease claims for dietary supplements and foods. Longstanding FTC policy requires “competent and reliable evidence,” determined by a matrix of factors, … Continue reading

Posted in FTC, Online Marketing | Tagged , | Leave a comment

Iovate Consent and the FTC

Section II of this non-binding recent FTC settlement requires two controlled human clinical studies by separate, independent researchers on a dietary supplement to support any claim of weight loss or rapid weight loss.  This is a radical departure from long-standing … Continue reading

Posted in Direct Response, FTC, Iovate Consent | Tagged | Leave a comment


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