Monthly Archives: December 2005

Is It What You Say Or Who You Are? A Closer Look at the FTC’s Disparate Treatment of Direct Response Marketers and National Advertisers.

By William I. Rothbard, Theodore F. Monroe, and Bradley O. Cebeci. The Federal Trade Commission’s relentless attack on perceived deception in health-related advertising, particularly weight loss and disease-prevention claims, continues.  From March 2004 through February 2005, approximately half of the consumer protection … Continue reading

Posted in Direct Response, FTC | Leave a comment


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