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Let Bill Rothbard help you manage and mitigate the legal risk in your next Online or Direct Response Advertising campaign. With more than three decades of experience in the Advertising and Direct Response industries as an Attorney and former Senior Staff Official with the Federal Trade Commission, Bill Rothbard can expertly guide you through the maze of legal issues that have become an everyday reality in the Online and Direct Response advertising business.

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Bill Rothbard will...

  • Help you identify and pre-qualify the right production, distribution, marketing and media partners
  • Secure and protect your trademarks and copyrights
  • Review your websites, online and mobile marketing practices, scripts, rough cuts and claim substantiation for FTC, Broadcast Standards and overall federal and state law compliance

  • Represent your interests in FTC, State Attorney General, District Attorney investigations and private false advertising litigation
  • Counsel you on the latest developments in Advertising, Marketing and E-Commerce law
  • Help you develop a sound integrated marketing strategy
  • Negotiate and draft your talent, licensing, production, media, distribution, fulfillment and website contracts
  • Prepare your sweepstakes and contest promotion game rules
  • Counsel you on FTC Telemarketing Sales Rule, Do Not Call, and CAN-SPAM issues
  • What can we do for you?